Case study

Oster

+180% in sales with “A una olla de distancia”

Oster is an appliance manufacturer, especially for the kitchen: blenders, irons, fans and much more. It needed to launch its new Multi-Olla with a creative idea and drive sales in the middle of the pandemic.

Oster appliances

What did we do?

The goal: bring the new Multi-Olla to market with a creative idea, to increase its sales during the pandemic.

The challenges

  • Activate Multi-Olla sales in the middle of the pandemic.
  • Make the most of Hot Sale, Black Friday and Cyber Monday to generate online sales.
  • Drive traffic to the main retailers: Walmart, Sam's Club, Amazon, Liverpool and more.
  • Innovate in how the dishes were presented and connect with the audience.

What we did

  • We created the “A una olla de distancia” concept.
  • We produced more than 50 different recipes.
  • We launched digital campaigns to promote the Multi-Olla on all of its social media in Mexico.
Social media content for Oster
Social media content for Oster
Social media content for Oster

Standout results:

“A una olla de distancia”
  • +180% in total sales
  • 34M+ impressions
  • 11M views of our videos
  • 50+ recipes produced

Premio Echo

Best Video Campaign

Nomination at Interlat 2020

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