Case study

CicaLux

positioning in 23 countries and three languages

CicaLux is a portable combination therapy device, designed to help improve scar healing in up to 3 months. It asked us for a strategy in English, French and Spanish to activate its ecommerce in more than 20 European countries and the United States.

CicaLux device

What did we do?

The goal: create a strategy in English, French and Spanish to activate its ecommerce in more than 20 European countries and the United States.

The challenges

  • Design a campaign strategy to position the brand internationally.
  • Launch its ecommerce.
  • Activate online sales in the United States and Europe.

What we did

  • We created the “Keep your skin, care your body” concept.
  • Ecommerce optimization and launch to drive online sales.
  • Content strategy and designs for social media.
  • Working in synergy with, and advising, international teams, 100% remote.
Social media content for CicaLux
Social media content for CicaLux
Social media content for CicaLux

Standout results:

23 countries, three languages
  • 23 countries with the brand positioned (2019-2020)
  • 3 languages: Spanish, French and English
  • +20% Facebook fans in Europe
  • 2020 ecommerce launch in the United States

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