Case study

BAIC

brand launch in Mexico and 34 dealerships

BAIC (Beijing Automotive Group) is the Asian automotive giant, a strategic partner of Mercedes-Benz and owner of the intellectual and technological property of Sweden's SAAB. It came to Mexico looking to launch as a brand for the first time and then position itself in the market.

BAIC car

What did we do?

The goal: launch the brand in Mexico for the first time and then position it in the market.

The challenges

  • Run the launch campaign in Mexico.
  • Position the brand and each model at the top of its segment.
  • Activate sales.

What we did

  • Creative concept: “Unimos lo mejor de todo”.
  • Content design for social media.
  • Community management.
  • Media campaigns to position the brand.
Social media content for BAIC
Social media content for BAIC
Social media content for BAIC

Standout results:

“Unimos lo mejor de todo”
  • 34 dealerships opened
  • 2x locations, with new investors
  • 10K+ potential customers from the campaign

Want results like these?

Tell us about your brand and your goals, and we'll prepare a tailor-made proposal for you.